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American Society for Clinical Pathology Selects RiverPoint to Implement Industry-Leading Enterprise Marketing Management Solution
Chicago, IL (September 21, 2006) - RiverPoint Group LLC, an IT professional services firm providing innovative business and staffing solutions, announced today that the American Society for Clinical Pathology (ASCP), a professional society with 140,000 member pathologists and laboratory professionals, has selected RiverPoint for the implementation of an Enterprise Marketing Management (EMM) solution for the campaign management activities of its members.
Leveraging Unica Corporation’s Affinium® campaign management and predictive modeling software, ASCP plans to shift its marketing program from a product-centric focus to a more customer-centric approach through advanced analytics, campaign execution and response tracking.
RiverPoint, a Unica system integration partner and an EMM solutions provider, will supply the people, processes and experience to enable ASCP to significantly improve its understanding and relationship with members by providing the right information to the right target audience at the right time.
In addition to a need for cross-channel measurement and campaign performance tracking, ASCP wanted a solution that could be easily integrated with its primary association management system. To help in this effort, RiverPoint will deliver and deploy the entire EMM solution ensuring a successful implementation based on ASCP’s specific needs and requirements while meeting tight deadlines and budgets.
“With the implementation of our EMM solution, we look forward to creating a more effective marketing communications strategy with campaigns targeted directly to our diverse audiences,” said Steven Ciaccio, Chief Operations Officer for ASCP.
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About RiverPoint
RiverPoint is an IT professional services firm providing innovative business and staffing solutions that drive performance, increase operational efficiency and generate bottom-line results. We employ the best practices, technology and tools to deliver custom project management, enterprise marketing management and network support solutions, as well as providing the most qualified IT professionals and project teams.
Our seasoned technology and process professionals apply their significant knowledge and expertise to ensure the success of mission-critical initiatives. With more than two decades of experience spanning multiple industries, RiverPoint has a depth and breadth of technology, project management and business acumen that few companies can match. RiverPoint is headquartered in Des Plaines, Illinois with branch office locations in Overland Park, Kansas and Omaha, Nebraska. www.riverpoint.com
Contact:
Carrie Loch
RiverPoint Group LLC
847.233.9600
cloch@riverpoint.com