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The 2013 TMA Resources Annual Users Group (TAUG) meeting will take place April 7-10 in Phoenix, AZ.

Integrated Interactive Marketing for Associations

Understanding all Member's touch points and behaviors is key to providing customized, actionable information and offers to drive higher membership satisfaction and retention.


RiverPoint, An IBM Unica and radian6 Reseller, Systems  Integrator for Associations and Non-Profits, provides top rated Interactive Marketing tools as rated in the Leader Category by Forrester:

Forrester Research, Inc. evaluated 11 cross-channel campaign management vendors based on 91 criteria and found that IBM Unica led the pack with its platform depth, cross-channel program integration, and data management capabilities.

IBM Unica is recognized for offering marketers a set of tools to manage highly relevant and personalized communications delivered through online and interactive channels, as well as traditional programs such as mass advertising, direct mail, and telemarketing.

Why do Association and Non-Profits get increased Marketing ROI by integrating Enterprise Marketing Management tools with Association Management Systems like TMA Resources’ Personify?

Today's Associations require require deep technology capability to fulfill their mission of serving the association members with not only a membership CRM platform but meetings, events, e-commerce, and analytics. However, the days of relying exclusively on your AMS vender to provide the solutions you need are over.  TMA Resources makes it possible for the widest range of solution providers to build, market, and support integrations to Personify, dramatically extending your solution options.

With IBM Unica Interactive Marketing and Personify, today's association marketers have all the tools needed to reach and engage members and prospects. To adapt effectively to the challenges posed by this changing landscape, marketers need to shift away traditional marketing approaches and adopt "interactive marketing," defined as: The practice of engaging each customer and prospect in an interactive dialog that builds on past and current behavior". They are equipped to capitalize on emerging channels – like mobile and social media – using highly personal communications to communicate through all channels with equal ease and to manage conversations that continue through multiple interactions with the association.


RiverPoint has successfully integrated Enterprise Marketing Management tools with Association Management Systems data to combine online and offline data to gain a holistic understanding of your members in order to increase relevance and lift on your association's key marketing initiatives. Interested? Please come see RiverPoint at the TAUG 2013, April 7-10 in Phoenix AZ

About RiverPoint Solutions Group

With over two decades of experience, RiverPoint is a full-service systems integration consulting firm that offers end-to-end Enterprise Marketing services and solutions. Our core competencies include data warehousing, business intelligence, operational marketing, web analytics, and social media. We provide implementation services, infrastructure support and ongoing mentoring to ensure project success.  

Our seasoned technology and process professionals apply their significant knowledge and expertise to ensure the success of mission-critical initiatives. With more than two decades of experience spanning multiple industries, RiverPoint has a depth and breadth of technology, project management and business acumen that few companies can match.

Russell Rosen
RiverPoint Solutions Group LLC




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