Enterprise Marketing Management Solutions
IBM CEO Ginni Rometty mentions RiverPoint at PartnerWorld Leadership Conference
At the 2012 PartnerWorld Leadership Conference (PWLC) in New Orleans, IBM business leaders upheld that promise by showing more than 1,000 Business Partner senior executives how they can grow by applying and simplifying advanced technologies such as cloud, analytics, and smarter commerce to drive client transformations and create new markets. We also introduced new incentives and rebates to encourage them to deliver integrated solutions with us. IBM invests $2 billion a year in Business Partner initiatives (marketing, building skills, sales).
“RiverPoint Solutions is using IBM analytics to help the 16,000 physicians, nurses, and clinicians in the Society for Critical Care Medicine (SCCM) to improve treatment for critically ill patients around the globe. The partner solution enables the midsize organization to mine data about its members so it can effectively target messaging to different segments to achieve higher response rates.”
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