Track & Measure Community = Engagement =C2=AB Social Media Monitoring and Engagement =E2=80=93 = Radian6

Track & Measure Community Engagement

Maybe you=E2=80=99re sold on the benefits of listening and = monitoring. You know=20 what=E2=80=99s being said, and you=E2=80=99re ready to get out there and = participate. But first=20 you want a handle on how your community efforts are going to make an = impact on=20 your business. Look no further than a collection of Radian6 topic trend = graphs=20 and topic analysis widgets, and build yourself a community engagement = dashboard=20 to track your outreach and results.

Start with a simple topic trends graph around your brand or company = topic=20 profile, and keep a 30 day view of the buzz. Sort it by media type or = language,=20 and get a broad picture of the volume of buzz and where it=E2=80=99s = happening over=20 time. Take a closer look at peaks and valleys in the trend to see what = might=20 have affected the changes; new product announcements? Competitive buzz? = A=20 blockbuster event? You=E2=80=99ll start to see how your community reacts = and responds to=20 your brand and the industry.

click to enlarge

Now build in a couple of topic analysis widgets focused on your brand = as a=20 part of your competitive landscape, and your share=20 of conversation in your chosen industry or focus area. See how = you=E2=80=99re=20 stacking up in terms of online chatter versus the brands you come up = against the=20 most. And if you=E2=80=99re hoping to be mentioned and recommended as = part of specific=20 conversations, see if that=E2=80=99s happening and how much of the = dialogue includes=20 your brand.

click to enlarge

If you=E2=80=99re out there and actively participating in social = media conversations,=20 you=E2=80=99ll want to keep track of that, too. Set up some analysis = widgets to track=20 your company-wide engagement. For starters, have a look at who on your = team is=20 handling the volume of posts and mentions:

click to enlarge

Also take a look at things like sentiment over a 30 day period, = engagement=20 levels to see what percentage of posts you=E2=80=99re actively = responding to, and=20 perhaps track the classification of the posts coming through your = profile.=20 You=E2=80=99ll be able to get a solid picture of your activity, and see = the impact of=20 that outreach over time on your brand perception and volume of mentions = across=20 the social web.

click to enlarge

Building an engagement dashboard will help you support and justify = your=20 community engagement efforts, identify where your attention should be = spent, and=20 start establishing a new set of metrics to quantify and qualify the time = your=20 company spends in social media.

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self.css(styles).attr('src', settings.shim); }; // apply position to 'active' elements if (settings.apply_positioning && self.is('a, input') && = (self.css('position') =3D=3D=3D '' || self.css('position') =3D=3D = 'static')){ self.css('position', 'relative'); }; }); }; }); }; /* * Easy Slider 1.7 - jQuery plugin * written by Alen Grakalic=09 * = http://cssglobe.com/post/4004/easy-slider-15-the-easiest-jquery-plugin-fo= r-sliding * * Copyright (c) 2009 Alen Grakalic (http://cssglobe.com) * Dual licensed under the MIT (MIT-LICENSE.txt) * and GPL (GPL-LICENSE.txt) licenses. * * Built for jQuery library * http://jquery.com * */ =20 /* * markup example for $("#slider").easySlider(); *=09 *

* */ (function($) { $.fn.easySlider =3D function(options){ =20 // default configuration properties var defaults =3D { =09 prevId: 'prevBtn', prevText: 'Previous', nextId: 'nextBtn',=09 nextText: 'Next', controlsShow: true, controlsBefore: '', controlsAfter: '',=09 controlsFade: true, firstId: 'firstBtn', firstText: 'First', firstShow: false, lastId: 'lastBtn',=09 lastText: 'Last', lastShow: false, =09 vertical: false, speed: 800, auto: false, pause: 2000, continuous: false,=20 numeric: false, numericId: 'controls' };=20 =09 var options =3D $.extend(defaults, options); =20 =09 this.each(function() { =20 var obj =3D $(this); =09 var s =3D $("li", obj).length; var w =3D $("li", obj).width();=20 var h =3D $("li", obj).height();=20 var clickable =3D true; obj.width(w);=20 obj.height(h);=20 obj.css("overflow","hidden"); var ts =3D s-1; var t =3D 0; $("ul", obj).css('width',s*w); =09 =09 if(options.continuous){ $("ul", obj).prepend($("ul li:last-child", = obj).clone().css("margin-left","-"+ w +"px")); $("ul", obj).append($("ul li:nth-child(2)", obj).clone()); $("ul", obj).css('width',(s+1)*w); }; =09 =09 if(!options.vertical) $("li", obj).css('float','left'); =09 if(options.controlsShow){ var html =3D options.controlsBefore; =09 if(options.numeric){ html +=3D '

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if (typeof(document.defaultCharset)=3D=3D"string"){ WT.le=3Ddocument.defaultCharset; }=20 else if (typeof(document.characterSet)=3D=3D"string"){ WT.le=3Ddocument.characterSet; } else{ WT.le=3D"unknown"; } } WT.tv=3D"8.6.1"; // WT.sp=3D"@@SPLITVALUE@@"; WT.dl=3D"0"; WT.ssl=3D(window.location.protocol.indexOf('https:')=3D=3D0)?"1":"0"; DCS.dcsdat=3DdCurrent.getTime(); DCS.dcssip=3Dwindow.location.hostname; DCS.dcsuri=3Dwindow.location.pathname; WT.es=3DDCS.dcssip+DCS.dcsuri; if (window.location.search){ DCS.dcsqry=3Dwindow.location.search; } if (DCS.dcsqry){ var dcsqry=3DDCS.dcsqry.toLowerCase(); var = params=3Dthis.paidsearchparams.length?this.paidsearchparams.toLowerCase()= .split(","):[]; for (var i=3D0;i'); } } WebTrends.prototype.dcsMeta=3Dfunction(){ var elems; if (document.all){ elems=3Ddocument.all.tags("meta"); } else if (document.documentElement){ elems=3Ddocument.getElementsByTagName("meta"); } if (typeof(elems)!=3D"undefined"){ var length=3Delems.length; for (var i=3D0;i0){ if (name.toUpperCase().indexOf("WT.")=3D=3D0){ this.WT[name.substring(3)]=3Dcontent; } else if (name.toUpperCase().indexOf("DCSEXT.")=3D=3D0){ this.DCSext[name.substring(7)]=3Dcontent; } else if (name.toUpperCase().indexOf("DCS.")=3D=3D0){ this.DCS[name.substring(4)]=3Dcontent; } } } } } WebTrends.prototype.dcsTag=3Dfunction(){ if (document.cookie.indexOf("WTLOPTOUT=3D")!=3D-1){ return; } var WT=3Dthis.WT; var DCS=3Dthis.DCS; var DCSext=3Dthis.DCSext; var i18n=3Dthis.i18n; var = P=3D"http"+(window.location.protocol.indexOf('https:')=3D=3D0?'s':'')+":/= /"+this.domain+(this.dcsid=3D=3D""?'':'/'+this.dcsid)+"/dcs.gif?"; if (i18n){ WT.dep=3D""; } for (var N in DCS){ if (DCS[N]&&(typeof DCS[N]!=3D"function")){ P+=3Dthis.dcsA(N,DCS[N]); } } var keys=3D["co_f","vtid","vtvs","vt_f_tlv"]; for (var i=3D0;i0)){ P+=3Dthis.dcsA("WT.dep",WT.dep); } if (P.length>2048&&navigator.userAgent.indexOf('MSIE')>=3D0){ P=3DP.substring(0,2040)+"&WT.tu=3D1"; } this.dcsCreateImage(P); this.WT.ad=3D""; } WebTrends.prototype.dcsDebug=3Dfunction(){ var t=3Dthis; var i=3Dt.images[0].src; var q=3Di.indexOf("?"); var r=3Di.substring(0,q).split("/"); var m=3D"Protocol

"+r[0]+"

"; m+=3D"Domain

"+r[2]+"

"; m+=3D"Path

/"+r[3]+"/"+r[4]+"

"; m+=3D"Query = Params

"+i.substring(q+1).replace(/\&/g,"
")+"

"; = m+=3D"
Cookies

"+document.cookie.replace(/\;/g,"
")=
+"

"; if (t.w&&!t.w.closed){ t.w.close(); } = t.w=3Dwindow.open("","dcsDebug","width=3D500,height=3D650,scrollbars=3Dye= s,resizable=3Dyes"); t.w.document.write(m); t.w.focus(); } WebTrends.prototype.dcsCollect=3Dfunction(){ if (this.enabled){ this.dcsVar(); this.dcsMeta(); this.dcsAdv(); this.dcsTag(); } } function dcsMultiTrack(){ if (typeof(_tag)!=3D"undefined"){ return(_tag.dcsMultiTrack()); } } function dcsDebug(){ if (typeof(_tag)!=3D"undefined"){ return(_tag.dcsDebug()); } } Function.prototype.wtbind =3D function(obj){ var method=3Dthis; var temp=3Dfunction(){ return method.apply(obj,arguments); }; return temp; } ------=_NextPart_000_0000_01CA4685.A60A0670--

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